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A Three-Part Series: Craftsmanship and The Future of Work 

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A Three-Part Series: Craftsmanship and The Future of Work 

Released in a multi-platform, story-based format – digital magazines, social media campaigns, video, and digital and live events.

  • Spring 2018: Deep looks at the job needs of tomorrow, and the skills they require. Each story examines how, in different ways, the values of craftsmanship can survive the spread of automation.
  • Summer 2018: Explorations of the almost lost tradition of apprenticeship and what differentiates today’s good apprenticeships from the bad ones.
  • Fall 2018: The future of tomorrow’s communities. Our series ends by articulating a vision for the craft of community by re-balancing the pressures and rewards in America’s communities.


Our three-part series underpins a larger program encompassing:

  • Shining a light on the masters who exemplify craftsmanship’s values of excellence, which can help us create a world built to last.
  • Creating a Craftsmanship Collaboration to spark conversations that can develop a shared vocabulary—about what skill and success mean in today’s culture.
  • Using the Craftsmanship Collaboration’s partnerships to broaden job opportunities. We strive to find new pathways that blend industry with science and the arts.


In the tiny, mountain town of Witter, Arkansas, Heidi Batteau, and her husband, Christian, created a world-class manufacturing facility for handmadewallpaper. despite the remote location, they have had no trouble finding skilled workers. “People here have common sense intelligence,” Heidi says, in an article in Dwell magazine. “Everyone knows how to fix his or her own car and plumbing. People here live off what they make.”
Photo courtesy of


Acta Non Verba, Kelly Carlisle’s urban farm in Oakland, is a haven of resilience and productivity in a high-crime neighborhood with little access to healthy food. “The magic of me growing things is everlasting and it makes me know that I was really put on this earth for something,” Carlisle says.
Photo by Project& Fellow Lynsey Addario.

In his studio, in Allston, Mass., Mauch strives for what he calls “a synergistic combination of speed, economy, cleverness, and pleasantness of actions that combine to create grace in process.” He acknowledges that this approach “may not have an apparent visual impact on the object, but it’s at least an avenue for rigorous, striving engagement.”
Photo courtesy of Robin Dryer